Cookie Policy

Cookie Policy for mx-rich.com & ai.mx-rich.com

Last Updated: October 1, 2025

1. Introduction

MXRICH Pte Ltd ("MXRICH," "we," "us," or "our"), a company incorporated in Singapore with Unique Entity Number (UEN) 201501173N, operates the website mx-rich.com and the AI.MxRICH platform (collectively, the "Platform"). This Cookie Policy explains how we use cookies and similar tracking technologies when you visit or use our Platform. It complements our Privacy Policy, which details how we handle personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA).

2. What Are Cookies?

Cookies are small text files stored on your device (e.g., computer, smartphone, or tablet) when you visit websites. They help us enhance your experience, analyze Platform performance, and deliver personalized services. We may also use similar technologies, such as pixel tags or web beacons, for similar purposes.

3. Types of Cookies We Use

We use the following types of cookies on our Platform:

3.1 Essential Cookies

  • Purpose: Necessary for the Platform to function properly, such as maintaining user sessions and ensuring security.
  • Examples: Session cookies for login authentication.
  • Retention: Typically deleted when you close your browser (session cookies).

3.2 Functional Cookies

  • Purpose: Enhance user experience by remembering your preferences (e.g., language settings or form inputs).
  • Examples: Cookies that save your preferred display settings.
  • Retention: Varies, typically up to 1 year.

3.3 Analytics Cookies

  • Purpose: Collect information about how you use the Platform, such as pages visited and time spent, to improve our services.
  • Examples: Cookies from third-party analytics providers (e.g., Google Analytics, if applicable).
  • Retention: Varies, typically up to 2 years.

3.4 Marketing Cookies

  • Purpose: Deliver personalized content or advertisements based on your interests and interactions.
  • Examples: Cookies that track your browsing behavior to tailor mortgage advisory recommendations.
  • Retention: Varies, typically up to 1 year.

4. How We Use Cookies

We use cookies to:

  • Ensure the Platform operates effectively and securely.
  • Personalize your experience, such as remembering your preferences or pre-filling forms.
  • Analyze Platform usage to improve performance and user experience.
  • Provide AI-driven mortgage advisory and property market review services.
  • Deliver relevant content or advertisements (if applicable).

5. Third-Party Cookies

We may use third-party services (e.g., analytics or advertising providers) that set their own cookies on your device. These third parties may collect data such as your IP address or browsing behavior. We ensure that third-party providers comply with PDPA requirements and our Privacy Policy. Please review the privacy policies of these third parties for more information.

6. Your Choices Regarding Cookies

You can manage cookies through:

  • Consent Management: When you first visit the Platform, you may be prompted to accept or decline non-essential cookies. You can update your preferences at any time via [Insert consent management tool link or instructions, e.g., cookie settings page].
  • Browser Settings: Most browsers allow you to block or delete cookies. Note that disabling essential cookies may affect the Platform’s functionality.
  • Opt-Out Tools: For analytics or advertising cookies, you can opt out using tools provided by third parties (e.g., Google Analytics Opt-Out Browser Add-On).

7. Data Protection and Cookies

Cookies that collect personal data (e.g., IP addresses) are handled in accordance with our Privacy Policy and the PDPA. We implement reasonable security measures to protect this data, but no system is completely secure.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. We will notify you of material changes by posting the updated policy on the Platform or via email. Your continued use of the Platform after changes constitutes your acceptance of the revised policy.

9. Contact Us

If you have questions or concerns about this Cookie Policy, please contact us at:

  • MXRICH Pte Ltd
  • UEN: 201501173N
  • Email: consultant001@mx-rich.com